"Today's consumers are increasingly looking for experiences," Kyle Beyer, Director of Hospitality at Bartholomew Estate Winery said. "The feedback has been incredible. Guests love that the kits are unique, thoughtful, and allow them to explore more than just a single wine."

 

Winery #1 

Wine Club Allocation Program

Objective: Provide wine club members with exclusive early access to new releases as a gesture of appreciation

Spent On Pre-Release Kits: $10,000

Profited On Pre-Release Kits: $100,000+

 

Winery #2

E-Commerce Tasting Pack for At Home

1. Cost per kit: $30

2. Retail Price: $70

3. Quarterly Volume: 250

Total Revenue: $17,500/quarter

Gross Margin Percentage: 60% /quarter

Gross Revenue: $10,000/quarter

 

Winery #3

Event Tasting Kits – Brand Exposure Impact

1 Instagram Product Reel 

1. 16k views

2. 368 likes

3. 20 comments

4. 5 reposts

5. 15 shares

6. ~2.5%+ organic engagement rate

 

Click To View Single Serve Wine Conjoint/Concept Test Data: here