Wineries Can Now Turn New Releases Into More Purchases With Single-Tube Wine Shippers

A new sampling solution gives wineries an easy, elevated way to put their newest releases directly into the hands and glasses of customers.

Lubbock, Texas — When a new wine is released, getting customers excited is only half the battle. Getting them to actually taste it can be the difference between a bottle sitting on a shelf and a customer placing their next order.

Here at Small Lot Bottles we are introducing Single Tube Shippers, a simple yet premium sampling solution designed to help wineries share new releases in a format that is easy to send, easy to experience, and designed to drive full bottle purchases.

The concept is simple: send a taste before asking customers to commit to the bottle.

Each single tube shipper allows wineries to send an individual portion of a new release directly to wine club members, VIP customers, prospective buyers, media, influencers, or top accounts. Instead of relying solely on tasting-room visits or traditional bottle shipments, wineries can create a personalized tasting experience that travels directly to the customer.

Turn “New Release” Into “I Need This Bottle”

For wineries, new releases are an opportunity to create excitement, but customers may hesitate to purchase a wine they have never tasted. Single Tube Shippers help close that gap.

Wineries can use the shippers to:

• Introduce new releases to wine club members before full bottles ship

• Send exclusive previews to VIP customers

• Create “taste before you buy” campaigns

• Generate excitement around upcoming allocations

• Sample wines with prospective wholesale accounts

• Send curated samples to media and influencers

• Re-engage past customers with something new

• Build anticipation for upcoming wine club releases

The result is a more interactive customer journey: discover it, taste it, love it, order it.

To make sampling even more engaging, wineries can turn the single-tube concept into a recurring New Release Club. A fun, exclusive way for customers to experience what’s coming next. They can receive tasting notes and pairing suggestions, and then get an exclusive opportunity to purchase the full bottle.

Imagine a small shipper arriving at a customer’s doorstep with a single tube of the winery’s newest release, accompanied by a tasting card and a message:

“You’re one of the first to taste what’s next.”

The experience can become a monthly, quarterly, or seasonal tradition, giving wineries another touchpoint with their most valuable customers while creating anticipation around every new release.

Wineries can customize the experience around their brand, release calendar, and customer base, creating a sampling program that feels exclusive rather than promotional.

Single Tube Shippers are not intended to replace the bottle, they are designed to sell the bottle.

By giving customers a convenient way to experience a wine before purchasing, wineries can create a more confident path to purchase while adding another memorable touchpoint to their customer experience. It is a small format with a big opportunity: less commitment for the customer, more opportunity for the winery.