Paul Mabray Joins Small Lot Bottles’ Board of Directors, Reflecting Company Growth and Strategic Evolution
Napa, CA — Small Lot Bottles is proud to announce the appointment of Paul Mabray to its Board of Directors. After joining the company’s Board of Advisors in 2024, Paul’s transition to a director role marks a powerful alignment of leadership as the company accelerates its next stage of growth.
As noted in our original announcement, Paul joined Small Lot Bottles as a trusted strategic partner, bringing a track record of innovation and digital transformation in the wine industry. His insights helped shape the company’s evolving vision—and his elevation to the Board of Directors reflects our continued momentum and our commitment to building a world-class leadership team.
“Paul is not only a visionary but a true firestarter in the wine industry,” said Abby Bogle, CEO of Small Lot Bottles. “His voice at the table has already helped drive clarity and courage in our strategy. As we scale, it’s the right time to deepen that collaboration.”
Paul has spent over two decades revolutionizing the way wine is discovered and purchased. From pioneering winery e-commerce through WineDirect to reshaping digital customer engagement with VinTank, and most recently launching the wine discovery platform Pix, Paul has consistently been at the leading edge of innovation. Today, he is part of Pour Now, the fastest-growing platform for wine and spirits globally.
“Helping Small Lot Bottles grow from an idea into a brand with real community and impact has been a joy,” said Mabray. "Small Lot Bottles is solving one of wine's fundamental challenges: how to make premium wine more accessible to get liquid to lips without compromising quality or story. Moving from advisor to director reflects my belief that this company isn't just iterating on distribution—they're reimagining the entire value chain. I'm thrilled to be part of their amazing journey and help accelerate that vision."
His promotion to the Board of Directors comes at a pivotal moment for Small Lot Bottles, as the company expands its footprint, diversifies its offerings, and continues to champion small producers through intentional curation and storytelling.
About Small Lot Bottles
Small Lot Bottles specializes in wine fractionalization, offering end-to-end services from sourcing to distribution. The company provides innovative packaging options—including PET bottles, Tubes, and 100ml Coravin Vinitas samples—tailored to support wine education, wineries, and corporate gifting. With a strong focus on customization and exceptional customer service, Small Lot Bottles is committed to making wine more approachable and enjoyable for everyone.